The Ending Is Where You Should Start — Rich Bornstein on the Story Gap
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RSS Feed Seventy percent of technology transformations fail — and it is not the technology. It is the human adoption gap. Emmy-nominated producer Rich Bornstein returns to the show to talk about the gap inside that gap: how leaders communicate change to their own workforce, and why most of them start in the wrong place.
TOPICS COVERED
- Why AI can only work with what you already know how to say
- The difference between communicating a message and telling a story people act on
- Why authenticity is the thing employees actually detect
- Building an audience’s trust before you tell the personal story
- Why the ending is where you should start
- What happened when a data company let AI write for them
- The question to answer before the business plan
(00:00) Why 70% of Transformations Fail
(01:53) AI Is a Tool, Not a Panacea
(05:01) Authenticity Is What People Hear
(07:34) Earning Trust Before the Personal Story
(10:38) Start at the End
(12:43) What Happens When You Let AI Write
(16:32) What Is Your Why
(17:42) Where to Find Rich
New episodes every Tuesday.
ABOUT THE GUEST:
Rich Bornstein is the founder of Bornstein Media, creator of The Clarity Framework, and a Forbes Communications Council Member. Before founding Bornstein Media, Rich spent years in journalism and held leadership roles at Warner Bros. Television, Paramount Pictures, and the Samuel Goldwyn Company, contributing to campaigns seen by millions and to Oscar- and Emmy-honored productions. His own work at Spectrum News 1 earned him two Emmy nominations. He also helped launch the Sundance Channel.
CONNECT WITH RICH:
Website: bornsteinmedia.com
LinkedIn: linkedin.com/in/RichardBornstein
FROM THE EPISODE:
“AI can only spew out the information that you give them. They can’t uncover the things that you haven’t discussed.”
ABOUT DONNA P. MITCHELL:
Founder of The Transformation Authority and CEO of Mitchell Universal Network, LLC. Forbes Business Council Member. Senior Executive Healthcare Think Tank Member. 49 years of enterprise transformation across five regulated industries and four transformation types, enabling 150,000+ professionals.
GET THE BOOK:
Pivoting to Technology Adoption: Mind the Gap
pivotingtotechnologyadoption.com
NEWSLETTER:
The Transformation Brief
transformationbrief.beehiiv.com/subscribe
SPEAKING & ADVISORY:
pivotingportal.com/speaker
CONNECT WITH DONNA:
LinkedIn: linkedin.com/in/donnapmitchell
YouTube: youtube.com/@TheTransformationAuthority
Website: pivotingportal.com
Forbes Business Council Member
Bornstein Media, Founder
Rich Bornstein is the founder of Bornstein Media, creator of The Clarity Framework™, and a Forbes Communications Council contributor.
He believes most companies don't have a marketing problem. They have a story problem.
Before founding Bornstein Media, Rich spent years in journalism and held leadership roles at Warner Bros. Television, Paramount Pictures, and the Samuel Goldwyn Company, contributing to campaigns seen by millions and to Oscar- and Emmy-honored productions. His own work at Spectrum News One earned him two Emmy nominations.
Today, he helps B2B founders, CEOs, and senior executives discover the story they didn't know they had before it shapes their marketing, presentations, or video. Through The Clarity Framework™, he helps leaders uncover the clarity that drives trust, aligns teams, and gives every piece of communication a common purpose.