Dusty Gulleson

70% of technology transformations fail. Not because of the technology, but because of the gap between what leaders deploy and what people actually do with it. In this compilation, host Donna P. Mitchell puts a year of the show's strongest answers side by side. Five leaders from five industries — consulting, behavioral science, mission-driven transformation, insurance and health, and product innovation — answer the same question in two rounds: what do organizations get wrong about technology ado...

Most digital transformations fail at the people layer, not the technology layer. After 25+ years and 400+ clients, Dusty Gulleson, CEO of Tectonic, has seen the same pattern repeat: organizations start with the platform, force the processes and the people to follow, and watch the transformation collapse. In this episode of Pivoting to Technology Adoption, host Donna P. Mitchell sits down with Dusty Gulleson — CEO of Tectonic (formerly eResources), 25+ years of enterprise transformation leader...