Why 70% of Transformations Fail: A Hollywood Storyteller's Solution | Rich Bornstein
Rich Bornstein helped launch Robert Redford's Sundance TV and has worked with Disney, Warner Brothers, Universal, Paramount, ESPN, Apple TV, CNBC, and the History Channel. In this episode, Donna P. Mitchell sits down with Rich to reveal why 70% of digital transformations fail — and it has everything to do with storytelling, emotional connection, and human-centered communication.
TOPICS COVERED:
- Why executives must start with the WHY, not the what
- How AI is a tool, not a replacement for emotional connection
- Finding positioning and point of view — Rich's secret sauce
- Why transparency in messaging drives adoption
- How Rich helped reshape the software industry with the Adobe transformation
- Why people do business with people they like
ABOUT THE GUEST:Rich Bornstein is the founder of Bornstein Media. He helped launch Sundance TV in 1996 and has worked with Disney, Warner Brothers, Universal, Paramount, ESPN, Apple TV, CNBC, and the History Channel. He has introduced unknown talents like Ang Lee and Julia Roberts and interviewed Spielberg, Dustin Hoffman, Matthew McConaughey, and Magic Johnson. He specializes in positioning, point of view, and human-centered communication for enterprise transformation.
ABOUT DONNA P. MITCHELL:Founder of The Transformation Authority™ and CEO of Mitchell Universal Network LLC. Official Member of Forbes Business Council. 48 years of Fortune 500 experience across 5 industries, enabling 150,000+ professionals.
GET THE BOOK:Pivoting to Technology Adoption: Mind the Gapamazon.com/dp/B0GP3CWH2H
CONNECT WITH RICH:Website: bornsteinmedia.com
CONNECT WITH DONNA:LinkedIn: linkedin.com/in/donna-mitchell-a1700619YouTube: @TheTransformationAuthorityWebsite: pivotingportal.com
NEWSLETTER:The Transformation Brief™transformationbrief.beehiiv.com/subscribe
SPEAKING & ADVISORY:pivotingportal.com/speaker
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