Scott Wintheiser

Scott Wintheiser Profile Photo

Founder & CEO

Scott Wintheiser is CEO and Founding Partner of Lightburn, a Milwaukee-based digital CX agency he co-founded in 1998. With 28+ years in digital and ecommerce, Scott has founded and sold multiple ecommerce businesses and even had a documentary screened at Sundance. In Lightburn's early days, he built a custom CMS and ecommerce platform from scratch because the tools simply didn't exist yet. Today, Lightburn's 20+ person team helps mid-size organizations, especially manufacturers, with web design, development, CMS strategy, digital marketing, and ecommerce. Scott's approach is straightforward: find the right-size solution, not the most expensive one.

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Nov. 4, 2026

It Might Look Right: AI and the Human in the Loop with Scott Wintheiser

Why AI search makes your website matter more, and why every AI workflow still needs a human in the loop.