Behavorial Science Episodes

Messaging is not the same thing as meaning. And until executives understand that, 70% of technology transformations will keep failing for the same reason. In this episode of Pivoting to Technology Adoption, host Donna P. Mitchell sits down with Will Leach — founder and CEO of Mindstate Group, behavioral science professor at SMU Cox School of Business, and bestselling author of Marketing to Mindstates — to expose what most CIOs, CTOs, and C-suite leaders miss when rolling out AI and enterprise ch...