Social media is not publicity. Period. In this episode, Donna P. Mitchell speaks with Jill Lublin — 4x best-selling author and master publicity strategist who has worked with Phillips Corporation, Hewlett Packard, and major enterprises — about why publicity beats social media for building executive credibility and how kindness initiatives actually drive higher revenues. TOPICS COVERED: Why social media is not publicity — and why executives confuse the two How kindness initiatives drive happier e...
